Past Events

 

Roundtable on “FMCG Company's Innovative Sales & Marketing initiatives in Rural Markets”

 

 

Roundtable On “FMCG’s Innovative Sales and Marketing Initiative in Rural Markets.25th April 2013, New Delhi.

 

In the endeavor of increasing understanding on rural markets, RMAI had conducted a roundtable on “Innovative Sales and Marketing Initiative of FMCG companies” on 25th April, 2013 at India Habitat Centre, New Delhi.

 

Click Here to view more details.

 

Click Here to view the photographs.

 

For more details, contact :
Ms. Shrija Venugopal
email: secretariat@rmai.in
Mobile : 9910023628 / 9818960558

 

 

Dr. Philip Kotler in India

 

We are delighted to share that RMAI has partnered with JRE School of Management and Relio Quick for the Philip Kotler Training Programe in Gurgaon on 14th March, 2013 at Hotel Leela Kempinski. Details of the event are attached.

 

Dr. Philip Kotler is the world’s No.  1 Marketing Guru and this is an opportunity of a lifetime for you. RMAI has decided to pass on the entire discount to our members so that you can attend this event.

 

There are two events on 14th of March, 2013.

 

1. Training session with Dr. Philip Kotler from 08:00 am to 05:30 pm : Rs. 30,000/- + 12.36% Tax per person. Get 10% RMAI Discount.

 

Click Here to view more details.

 

2. Dinner from 7pm to 10pm with Dr. Philip Kotler : Rs. 50,000/- + 12.36% Tax per person. Get 10% RMAI Discount.

 

Click Here to view more details.

 

 

Please visit www.philipkotlerinindia.com for further details and online registration and use the RMAI Code “RMAI1403” for making payment on discounted price. You can make payment online or can send a cheque / DD with the registration form and mention the RMAI code.

 

For more details, contact :
Ms. Shrija Venugopal
email: secretariat@rmai.in
Mobile : 9910023628 / 9818960558

 

 

4th edition of RMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications

 

Program Date: January 18th, 2013
Venue:Hotel oodles, Chattarpur

 

Impact Communications, RC&M, Event Crafter and Tata Steel Limited shine at RMAI Corporate Awards 2012 for excellence in Rural Marketing & Communication.

 

The objective of the RMAI Awards, organised by the Rural Marketing Association of India (RMAI), is to recognise and reward successful case studies in rural marketing

 

The Rural Marketing Association of India (RMAI) conducted the 4th edition of RMAI Corporate Awards 2012 in New Delhi on 18th of January, 2013. The fourth edition of the awards was attended by 250 participants from corporate, media agencies, consultancies and implementation agencies. A total of 123 entries were received for the 17 categories. A five member jury, Mr. Santosh Desai – MD & CEO, Future Brands Limited, Mr. Sunil Alagh – Founder & Chairman, SKA Advisors, Prof. Neelamegham, President for NIILM Centre for Management Studies and Mr. Govindraj Ethiraj, Founder of Ping Digital Broadcast and ex-Founder-Editor in Chief of Bloomberg TV India and Mr. Pankaj Thapliyal, Business head at Vodafone Essar selected 78 entries for Gold, Silver and Bronze Awards.

 

 The bi-annual event saw Impact Communications bagging the maximum number of awards (16 metals out of 20 entries) followed by RC&M and Event Crafter with 7 awards each in their kitty, and Tata Steel with 6 awards.

 

Reliance Broadcast was the next to follow with 5 awards out of their 6 submitted entries. Ogilvy, Dun & Bradstreet and Group M had 4 awards each in their kitty, with Dun & Bradstreet winning all Gold in all the 4 entries submitted. Next to follow were Ayurvet and Tata Motors with 3 awards each. ITC, Future Learning, Candid Marketing, Ultratech won two each and Gram Vaani, DBB Mudra, JWT, ICICI Bank, J K Lakshmi Cement, RSR Lemon Media, Publicis Capital, HLL PPT, MART, Novartis and ING Life Insurance bagged one award each.

 

No.

NAME

WON

GOLD

SILVER

BRONZE

1

IMPACT COMMUNICATIONS

16

4

9

3

2

EVENT CRAFTER

7

4

3

 

3

RC&M

7

1

3

3

4

TATA STEEL

6

2

 

4

5

RELIANCE BROADCAST

5

 

3

2

6

DUN & BRADSTREET

4

4

 

 

7

OGILVY

4

1

 

3

8

GROUP M

4

 

3

1

9

AYURVET

3

2

 

1

10

TATA MOTORS

3

 

2

1

11

CANDID MARKETING

2

1

1

 

12

ITC

2

1

 

1

 

FUTURE LEARNING

2

1

 

1

13

ULTRATECH

2

 

1

1

14

DBB MUDRA

1

1

 

 

15

PUBLICIS CAPITAL

1

1

 

 

16

HLL PPT

1

1

 

 

17

ING LIFE INSURANCE

1

1

 

 

18

GRAM VAANI

1

 

1

 

19

JWT

1

 

1

 

20

ICICI BANK

1

 

1

 

21

MART

1

 

1

 

22

J K LAKSHMI CEMENT

1

 

 

1

23

RSR LEMON MEDIA

1

 

 

1

24

NOVARTIS

1

 

 

1

 

TOTAL

78

25

29

24

 

The main sponsor of this event was SREI Sahaj E Village Limited. Reliance Broadcast and Tata Steel were associate sponsors.

 

Mr. Pradeep Kashyap, President, RMAI, in his opening note welcomed all participants and requested to present their case studies one by one.

 

After the presentations, the award ceremony started at 7pm. Mr. Hemant Kanoria, Chairman of SREI Infrastructure, in his speech, informed that Sahaj E-Village Limited was formed 5 years ago as SREI got an opportunity of creating a new initiative. He also said that they focus in creating entrepreneurs in villages who will become job seekers and will in long run become job creators.

 

Mr. S Sivakumar was awarded for “Recognition of Leadership Role in Rural Marketing”. He in his speech, informed that he came from Urban and stayed in Rural, and now would not like to go back. He informed that in rural it is about how you create a business model, if you expect that rural people will pay for everything you are delivering as a product or service, the pay back period will be longer.

 

The award ceremony closed at 9 pm followed by a cocktail dinner, which proved as an interaction platform for all the professionals present in the ceremony. Mr. Sanjeev Shukla, Secretary, RMAI thanked the sponsors and everybody present for making the event a huge success.

 

Click Here to view the list of winner.

 

Click Here to view Corporate Presentations.

 

Click Here to view the photographs.

 

Click Here to view Backdrop Banner.

 

Or, contact
Ms. Shrija Venugopal
email: secretariat@rmai.in
Mobile : 9910023628 / 9818960558

 

 

Roundtable on “Lessons to be learnt from Regional Brands for Rural Marketing”

 

Program Date: December 4th, 2012
Venue: India International Centre, New Delhi

 

Click Here for more details.

 

Or, contact
Ms. Shrija Venugopal
email: secretariat@rmai.in
Mobile : 9910023628 / 9818960558

 

6th Annual Ayurvet RMAI Awards for Best Summer Project in Rural Marketing

 

Program Date: 27th September, 2012
Venue: India International Centre , New Delhi

 

Click Here for more details.

 

Pradeep Kashyap re-elected as President of RMAI

 

At the Seventh Annual General Meeting of Rural Marketing Association of India (RMAI) held in Delhi on 10th of July, 2012, Pradeep Kashyap, CEO of MART, Delhi was re-elected President for the year 2012-13. Sanjay Kaul, CEO of Impact Communications is the Vice President and Sanjeev Shukla, GM, Rural Vertical, Hero Motocorp Ltd is the Secretary and Raj Kumar Jha, National Creative Director, Ogilvy Outreach is the Treasurer.

 

Other Executive Committee members elected include Himanshu Shah, SOI Live Marketing  Events, Mumbai; Atul Mandale, Maadhyam, Mumbai; B Chakrabarti, Crompton Greaves, Mumbai; Dr. Kalra, Ayurvet, Delhi; Punit Chadha, Maruti Ltd, Delhi and Shailesh Naik, ITC, Secunderabad.

 

Speaking at the AGM, Mr. Kashyap said that the relevance of RMAI has gone up significantly because the Rural market has emerged as the single largest segment of the Indian Market. He stressed that the association will initiate a drive to increase the Corporate membership from 54 at present to 75 by the end of the year.

 

RMAI also proposes to set up an ethics committee to look after the welfare of field workers in the Industry.

 

 

Role of IT in Rural India

 

Program Date: May 8th, 2012
Venue: New Delhi

 

Click Here for more details.

 

 

RMAI presents seminar on media "Beyond Metros"

 

Program Date: 18th - 19th January, 2012
Venue: Gurgaon

 

Click Here for more details.

 

RMAI 5th Edition of Annual Awards for Summer Projects 2011 in Rural Marketing

 

Program Date: 28th September, 2011
Venue: India International Centre , New Delhi

 

Click Here for more details.

 

Rural Immersion Program 2011

 

Program Date: 6th - 7th September, 2011
Venue: India International Centre , New Delhi

 

Click Here for more details.

 

RMAI Corporate Awards 2010


Award Ceremony: 26th November, 2010
Venue: PHD Chamber of Commerce & Industry, New Delhi

 

Click Here for more details.

 

FMCG Rural Immersion Programme


Award Ceremony: 17th - 19th January, 2011
Venue: Pune

 

Click Here for more details.

Recent News

RMAI 8th Annual General Meeting will be held on 12th July, 2013 at Private Dining Hall, India International Centre, New Delhi – 110 003.

 

For more details

 

Contact

Ms. Shrija Venugopal
email: secretariat@rmai.in
Mobile : 9910023628 / 9818960558

 

Forthcoming Melas
Courtesy: Impact Communications

 

 
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Kota Mela

NAUCHANDI MELA

The two-week long festival starts from the day of Dusshera. This festival is famous in Rajasthan for enjoyment and shopping. This festival is organized by the local administration and draws huge crowd from all over Rajasthan. Around 500 stalls are fabricated in a huge ground dedicated to the Dusshera festival. Giant wheels, Merry go rounds are a part of this festival. A Handicraft and cattle fair run parallel to the festival.

Kota Mela
State Location Dates Duration
Rajasthan Kota 9th- 19th Oct 11Days
Visitors Profile
Foot fall Rural Urban
8 Lacs 68% 32%

Sonepur Mela

NAUCHANDI MELA


“Sonepur Mela”- Asia’s fantastic and largest cattle fair is held at Sonepur, on the banks of the River Ganga. The month long fair is held on the full moon day of Kartik and all manners of domestic and farm animals, decorated for the occasion swarm the venue are bought and sold. It is one of the most ancient fairs in India and also steeped in mythology and folklore. During this month long festival, over 10 million people from all over Bihar and neighboring states visit this festival. The mammoth size of the festival makes it marketing heaven for diverse brands.

Sonpur Mela
State Location Dates Duration
Bihar Sonpur 1st Nov to 30 Nov 30Days
Visitors Profile
Foot fall Rural Urban
50Lacs 85% 15%

Kullu Dusshera

SAWAN MELA

Dussehra’s 9 days of festivities begin on the first day of the Hindu month of Ashwin. This is held in honor of Raghunath ji, whose image resides at the Raghunathpura mountain temple. Surrounded by about 200 other important gods hung with elaborate garlands, he looks absolutely splendid. Brahmin and VIP’s take him in a Rath that is first circled. Next there’s a mad scramble as everyone tries to help pull it, since this privilege is considered a symbol of good fortune. Men, women young and old flock to Kullu from surrounding hilltops and states to Kullu Valley to celebrate the festival. Parallel to the festival Distt. Administration celebrates the festival by organising cultural activities. National and International Celebrities perform in this cultural show.


Kullu Mela
State Location Dates Duration
Himachal Pradesh Kullu 17 -25 Oct 9Days
Visitors Profile
Foot fall Rural Urban
5Lacs 60% 40%

Bali Yatra

SAWAN MELA

Kartik Purnima is the day when the famous Baliyatra (voyage to Bali) is celebrated. Ancient Orissa had a glorious maritime tradition in which merchants from Kalinga sailed to distant lands like Java, Sumatra, Indonesia and Srilanka. The merchants, known as Sadhabas, were said to have set out on their voyages after a ritual worship and offerings and prayers by their womenfolk for their safe journey. Therefore, for the Oriyas, this day is a nostalgic remembrance of their seafaring ancestors. To recapitulate this ancient tradition, most port towns observe the elaborate Boita Bandana (worship of boats) ceremony. Invariably fairs and exhibitions are also a part of these celebrations. The most colorful and grand fair is of course held in the silver city of Cuttack. Traders from all over the State flock to Cuttack to participate in the Baliyatra held near the ancient Barabati Fort. This 7 - 9 day event has now become a largest trade fair in Orissa.


Bali Yatra
State Location Dates Duration
Orrisa Gadgadia Ghaat 21st Nov to 1st Dec 11Days
Visitors Profile
Foot fall Rural Urban
50Lacs 55% 45%