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News @ Rural India

** The Fourth Annual Awards For Summer Projects In Rural Marketing open to students of leading management institutes. Last date 2nd August 2010 **

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Pradeep Kashyap
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D.K. Bose
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Raj Kumar Jha
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Previously Asked Questions and Answers

Forthcoming Melas

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RATH YATRA PURI

The venue for the festival is the town of Puri, famed for its temple of Lord Jagannath, as Krishna is known in this part of the country. For the Rath yatra, three huge chariots- each with about a dozen wheels up to 7 feet in diameter are ritually pulled through the streets, from the Jagannath temple to the temple of Gundicha Mandir. The Raths are replicas of the Jagannath temple and each of them carries an idol- of Jagannath, of his brother Balbhadra and his sister Subhadra- to Gundicha Mandir, where they stay for a week before being taken back, again in the Raths, to the Jagannath Temple.

Dates:4th July to 12th July

Estimated visitor turnover: over 10 Lakhs

Visitor Profile: : Rural 67%, Urban 33%

Gender:60% Male 40% Female

Audience Domicile: Predominantly Orissa, West Bengal

NAUCHANDI MELA

Visitor Domicile – UP (cash rich farmer community from the nearby 500 villages and suburbs around Muzzafarnagar like Saharanpur, Baghpat, Shamli, Khekra, Baraut, Kairana, Deoband )

Dates:5th June to 30th June( Dates are subject to change)

Estimated visitor turnover: 10 Lakhs

Visitor Profile: 60 % Rural,40 % Urban

PANDHARPUR RATH YATRA

The feast of Ashadi Ekadashi is celebrated with great solemnity in Pandharpur. Hundreds of thousands go in procession from different parts of Maharastra, some carrying palanquins with the images of the great saints of Maharastra. Ashadi Ekadashi is more of a religious procession festival and is celebrated during the months of June- July. The Yatra starts in Allandi and ends on Guru Poornima day at Pandharpur

Dates: 13th July to 28th July

Duration: 15 days

Estimated visitor turnover: over 8 Lakhs

Visitor Profile:75% Rural,25% Urban

Visitor Domicile: Predominantly from Maharastra, Karnataka, Tamilnadu and Gujrat

Gender: Male 65% Female 35%

SAWAN MELA : - Deogarh Mela

Deoghar is popularly called Baijnath Dham orBaba Dham. This is 9th Jyotirlinga out of 12 in India. A highly acclaimed holy place famous for the temple of Lord Shiva having Kamna Ling, on which holy JAL (water) is offered throughout the year especially on every Monday of the week. Deoghar Mela attracts thousands of Shiva devotees during the whole month of Shrawan (July/August),when the summer heat has just given way to the early monsoon. Pilgrims with pots of holy water make a 100 km bare foot trek from Sultanganj to Deoghar.

Dates:June-July

Duration: 20 Days

Estimated visitor turnover:Over 10 Lakhs

Visitor Profile: : Rural 76%, Urban 24%

Audience Domicile: Primarily BIH, JHRKND, UP, MP, WB