RMAI has conducted over a dozen seminars, workshops and conferences to sensitize corporate managers on the intricacies and nuisances of rural markets. Industry focused seminars are organised in association with leading industry bodies. Seminar on Information, Communication and Technology (ICT) was conducted in partnership with NASSCOM Foundation; rural banking with Indian Banks’ Association (IBA) and rural insurance was conducted in association with PRCI.

RMAI Event Calendar

Month Property Venue
September 2016 RU HIVE Mumbai
September 2016 Students Award Mumbai
November 2016 Rural Conclave Delhi
January 2017 RU Activate Mumbai
March 2017 Flame Awards Asia and Digital dot Rural Conference New Delhi
April 2017 Flame Gurukool New Delhi and Mumbai
- Rural Immersion Programme Date and Venue to be announced soon

 

Upcoming Events

9th AGM - RMAI

RMAI will be holding its 9th AGM on 20th of June, 2014 at Private Dining Hall, India International Centre, New Delhi.


RMAI “Rural Marketing Association of India” and Ayurvet Limited brings to you
“The Eighth Annual Ayurvet RMAI Awards for Best Summer Projects In Rural Marketing”



With a view to recognize rural initiatives in the academic domain, which have enhanced understanding of various phenomenon in the market place, RMAI has instituted, annual awards for summer project specifically for management students. The earlier seven editions have been widely successful with participations from prestigious management institutes like IIM (Ahmadabad, Lucknow, Calcutta, Bangalore), FMS, Delhi, IIFT, Delhi, XLRI, Jamshedpur, IRMA, Anand, to name a few. Summer training is an integral part of any MBA curriculum in the country and all students undergo training of 8-10 weeks with an industrial, business or service organizations by taking up a study project. It serves as a direct exposure for students to an organization and its ways of functioning during course work. This initiative will collate the works carried out in rural arena under this arrangement and identify the distinctive studies to confer due recognition to the trainee.

Eligible Entries
Summer project in marketing domain carried out as part of full time PGDA/MBA course work.
Any project focused on emerging markets with

(a) functional areas including but not restricted to functional areas HR, Marketing, Finance, Supply Chain or
(b) Sectors – Agri Business/Healthcare/Information Technology/Consumer Goods etc. are encouraged to apply
Duration of summer project should be minimum 2 months.
Project should be based principally on primary data (to support the logic students can use secondary data but from reliable sources).
Unit of analysis should be in emerging markets – consumers or other entities in the value chain catering to the emerging market consumers.

Rules and Regulations
Entries should be submitted by individual students / groups
You can upload your entries online. Link of which will be activated in first week of June 2014
The deadline for submission of the entries will be 15th of July, 2014
Details of awards
 
. Gold: A Trophy and a Cash award for Rs 50,000
. Silver: A Trophy and a Cash award for Rs 30,000
. Bronze: A Trophy and a Cash award for Rs 20,000
. Trophy for 4th & 5th Runner up.
. Project work should represent original work
. Results, selection of 10 best entries will be declared by end of September 2014
. Ten best entries will be called for presentation to Delhi.
. All the entries will be given participation certificate
. All participant and faculty members can come and attend the final presentation in Delhi (at their own or institutional cost)

Jurys for the Event

An eminent Jury comprising Mr. R Seshadri, Former Managing Director – Anugrah Madison Advertising Pvt Ltd, Prof. Chander Sabharwal - Professor at IMT and Managing Director – Crop Health Products Limited and Dr. Anup Kalra, Executive Director – Ayurvet Ltd will evaluate the projects.


Marcus Evans 7th Annual Rural Marketing Event

We have pleasure in informing you that RMAI is Knowledge Partner for Marcus Evans 7th Annual Rural Marketing Event to be held in Mumbai on 7 & 8th of August, 2014. Please find details of the event below. RMAI Members can avail 10% discount on registration. You can contact Sharon on sharonc@marcusevanskl.com .. Click here for more information http://goo.gl/nc9iUE

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

 

Past Events

 

roundtable on “Lessons to be learnt from Regional Brands for Rural Marketing”

 

We are pleased to inform you that Rural Marketing Association of India in association with Vritti Solutions Limited, Mumbai and Rural Relations, Pune is organizing a roundtable on 14th of March, 2014 at Hotel Orchid, 70/C, Nehru Rd, Vile Parle East, Mumbai, Maharashtra 400099 from 12pm starting with lunch followed by discussion from 2pm to 5:30 pm.


Rural Marketing Association of India (RMAI) is a premier industry body devoted to furthering the cause of Rural Marketing. Since its inception in the year 2005, RMAI has been helping Marketers plan and implement their Rural Marketing activities across the Country.


Vritti iMedia the media arm of Vritti is really a pioneer in Audio Outdoor Advertising  and has won the prestigious Outdoor Asia awards for 3 yrs consecutively since 2011. Vritti iMedia has rights to run Audio Advertisement in State Transport Bus stations over Departure Announcement System. This medium helps marketers to reach out to small towns cost effectively. Vritti iMedia today provides a national footprint helping corporate reach out to 150 Million+ people in Maharashtra, Karnataka and Punjab. Vritti iMedia provides engagement and  activations in rural markets

 

Rural Relations is the largest rural relationship based organization with over 20 years of experience in building one-to-one relations with key influencers in 49,000 villages across 9 States of India, rural relations with its unique ways has worked with leading companies like HUL, P&G, Marico, Tata, Reliance, ACC, Colgate etc to take their product or service to the last mile. Alongside the professional activities it also has social initiatives such as the Non-Resident Villager (NRV) MovementTM through which it has installed 22,000 used/new computers in 20,000 rural secondary schools, Gyan-Key Library (PPP) under which 1,255 libraries are opened in 1,255 rural secondary schools in 625 working days across Maharashtra, rural champions (identifying unsung heroes of a village), village developers (a youth in a village will work in a village), changing villages, etc.


Background of the Roundtable
Whenever we talk about the India growth story it always involves national/global brands. But we know regional brands like Ghadi, V-John, CavinKare and many others have given a run for their money to national brands. These brands understand the regional ‘ethos’ better, satisfy a perceived local need, Communication touches a ‘chord’ which helps in brand acceptance, are flexible and adapt to changing market situation.

This roundtable attempts to celebrate and salute successful regional brands and learn from the custodian strategies adopted by them to make these brands successful.

 

Click Here for Speakers and Agenda

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

RMAI Flame Awards 2013

Flame Awards 2013 culminates


Friday 17th January, 2014
Fifth Edition of The Rural Marketing Association of India Flame Awards 2013 ceremony was held on Jan. 17 in New Delhi. The objective of these awards is to recognize and reward successful case studies in rural marketing. The event was attended by 300 participants from Corporate, Media, consultancy and implementation Organization. 209 entries spread across 25 categories were received and 63 won awards. Impact Communications bagged the most number of 13 awards including 5 Gold, followed by HLL Lifecare with 7 and Dialogue Factory & RC&M with 4 awards each. Marico, Reliance and Tata Motors were to follow with 3 awards each.


Agencies that also won Gold at the awards ceremony were HLL Lifecare, Dialogue Factory, RC&M, MART, Reliance Broadcast, Tata Motors Ltd, Event Crafter, Abott Healthcare, Fullerton India Credit, HLFPPT, Intel Technology India Pvt. Ltd., R K Swamy BBDO and Tata Steel Ltd.


Speaking about winning the maximum number of awards, Sanjay Kaul, CEO, Impact Communications Pvt. Ltd. said: "Flame Awards is a matter of prestige for us and it energizes our young team. We are really thankful to our clients for believing and partnering long-term with us.

On the 10th year eve of RMAI, Mr. Pradeep Kashyap was honoured with the “Life time Achievement Award” at the event. Handing over the award, the founder president, Mr. R V Rajan said “Mr. Kashyap is an icon of rural marketing world”.

The powered by sponsor for the event was “The Agence” and Corporate Growth Sponsor was HLL Life Care Ltd and Tata Steel and Vritti Solutions were associate sponsors. Pradeep Kashyap, President, RMAI, in his welcome address observed that “Rural Markets has grown faster than urban in the past decade and the current decade will see rural emerge as the major growth driver for the Indian Economy.

The award ceremony was followed by a cocktail dinner, which presented the attendees a chance to interact and network.

 

Click Here to view the winner list.

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

7th Annual Awards for Best Summer Project in Rural Marketing

 

Click Here to view the Top Ten.
Click Here to download Presentations.

Rural Marketing Association of India will organize the 7th edition of “Ayurvet RMAI Awards for the Best Summer Project in Rural Marketing” on 21st September 2013 at India International Centre, New Delhi.

 

We have received entries from the following institutes

 

1

BIMTECH

2

CENTURION UNIVERSITY OF TECHNOLOGY & MANAGEMENT (CUTM) ORISSA

3

FOOD & AGRI BUSINESS SCHOOL

4

FMS, NEW DELHI

5

INDIAN INSTITUTE OF FOREST MANAGEMENT, BHOPAL

6

IIM AHMEDABAD

7

IIM BANGALORE

8

IIM INDORE

9

IIM KOZHIKODE

10

IIM LUCKNOW

11

IIT, MADRAS

12

IIT, ROORKEE

13

International Management Institute

14

IMT, GHAZIABAD

15

IMT, NAGPUR

16

IRMA

17

JANSONS

18

KSRM

19

MDI

20

MICA

21

NAARM

22

NMIMS, BANGALORE

23

NMIMS, MUMBAI

24

SCHOOL OF MANAGEMENT, PONDICHERRY

25

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

26

SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS

27

TAPMI, MANIPAL

28

TRIPURA UNIVERSITY

29

VAMNICOM

30

WELINGKAR

31

XIMB

 

Top 10 results will be declared in the 2nd week of September 2013.

 

Top 10 entries will be invited to an Award Event where students will make a presentation. Following awards will be given at the well attended Ceremony.

 

Gold : A Trophy and Cash award of Rs. 50,000/-

Silver : A Trophy and Cash award of Rs. 30,000/-

Bronze : A Trophy and Cash award of Rs. 20,000/-

 

All entries will be given Certificate of Merit.

 

Jury who will evaluate the project

  • Mr. Sanjeev Shukla, General Manager, Hero Motocorp
  • Mr. R Seshadri, Former Managing Director – Anugrah Madison Advertising Pvt. Ltd
  • Prof. Chander Sabharwal, Professor at IMT and Managing Director – Crop Health Products Limited

Click Here to view program agenda.

Click Here to view more details.

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

Rural Healthcare Delivery

RMAI and Merck is organizing a Roundtable on 30th of August, 2013 at Conf Room No. 2, India International Centre, 40, Max Meuller Marg on “RURAL HEALTHCARE DELIVERY” in association with OPPI (Organisation of Pharmaceutical Producers in India).

Click Here to view the agenda & brochure document.

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

RMAI 8th Annual General Meeting

The pioneering Association for Marketing in Rural India enters its 9th year.

RMAI holds its 8th AGM

 

At the Eighth Annual General Meeting of Rural Marketing Association of India (RMAI), on July 12, the pioneering platform for professional informed thinking and action on Marketing in Rural India. Mr. Pradeep Kashyap, a founder-member and pre-eminent guru of Rural Marketing – understandably called the Father of Rural Marketing was re-elected President for the year 2013-14. Sanjay Kaul, the dynamic head of the leading & award-winning Activations & Rural Marketing Agency – Impact Communications, Sanjeev Shukla, Head of the Rural Vertical, Hero MotoCorp Ltd.,and Brand Communication veteran & creative maestro, Rajkumar Jha of Ogilvy have also been re-elected as the Vice President, Secretary & the Treasurer, respectively. Besides the above, the other committee members inducted are Mr. Seshu Kumar, head of rural retail business at ITC; Mr. Himanshu Shah, Chief Mentor of SOI Live Marketing and Mr. Vivek Dwivedi, Head – North & East at Percept Limited.

The executive body has been further expanded, given the enhanced potential & opportunities in Rural India. Sandip Bansal, Chief Client Officer of Dialog Factory (Group M) based in Mumbai and Ranga Rao, Director of RSR Lemon Media Pvt Ltd, based in Hyderabad have been inducted as Jt. Secretaries, to spearhead RMAI’s endeavors in West & South, respectively.

Speaking at the AGM, Mr. Kashyap – now leading RMAI for 5th year in a row as President, observed that rural market has emerged as the key driver for the Indian economy and evolved as the single biggest market in India. RMAI – being the pioneering Rural marketing association – stands to play significant role in helping the Industry in leveraging the growth & potential in rural India and also in helping in rural India getting the products, the services and the eminence that it truly deserves.

Large number of members present -from the corporate world, agencies and social sector - expressed their commitment & displayed their passion for the cause of the consumers/market in rural India and also noted with satisfaction the substantial progress that RMAI has made both in terms of acquiring a large number of new members and also in conceptualizing & rolling-out various successful programmes.

 

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

Roundtable on “FMCG Company's Innovative Sales & Marketing initiatives in Rural Markets”

Roundtable On “FMCG’s Innovative Sales and Marketing Initiative in Rural Markets.25th April 2013, New Delhi.

In the endeavor of increasing understanding on rural markets, RMAI had conducted a roundtable on “Innovative Sales and Marketing Initiative of FMCG companies” on 25th April, 2013 at India Habitat Centre, New Delhi.

For more details, contact :
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

4th edition of RMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications

 

Program Date: January 18th, 2013
Venue:Hotel oodles, Chattarpur

 

Impact Communications, RC&M, Event Crafter and Tata Steel Limited shine at RMAI Corporate Awards 2012 for excellence in Rural Marketing & Communication.

 

The objective of the RMAI Awards, organised by the Rural Marketing Association of India (RMAI), is to recognise and reward successful case studies in rural marketing

 

The Rural Marketing Association of India (RMAI) conducted the 4th edition of RMAI Corporate Awards 2012 in New Delhi on 18th of January, 2013. The fourth edition of the awards was attended by 250 participants from corporate, media agencies, consultancies and implementation agencies. A total of 123 entries were received for the 17 categories. A five member jury, Mr. Santosh Desai – MD & CEO, Future Brands Limited, Mr. Sunil Alagh – Founder & Chairman, SKA Advisors, Prof. Neelamegham, President for NIILM Centre for Management Studies and Mr. Govindraj Ethiraj, Founder of Ping Digital Broadcast and ex-Founder-Editor in Chief of Bloomberg TV India and Mr. Pankaj Thapliyal, Business head at Vodafone Essar selected 78 entries for Gold, Silver and Bronze Awards.

 

 The bi-annual event saw Impact Communications bagging the maximum number of awards (16 metals out of 20 entries) followed by RC&M and Event Crafter with 7 awards each in their kitty, and Tata Steel with 6 awards.

 

Reliance Broadcast was the next to follow with 5 awards out of their 6 submitted entries. Ogilvy, Dun & Bradstreet and Group M had 4 awards each in their kitty, with Dun & Bradstreet winning all Gold in all the 4 entries submitted. Next to follow were Ayurvet and Tata Motors with 3 awards each. ITC, Future Learning, Candid Marketing, Ultratech won two each and Gram Vaani, DBB Mudra, JWT, ICICI Bank, J K Lakshmi Cement, RSR Lemon Media, Publicis Capital, HLL PPT, MART, Novartis and ING Life Insurance bagged one award each.

 

No.

NAME

WON

GOLD

SILVER

BRONZE

1

IMPACT CommunicationS

16

4

9

3

2

EVENT CRAFTER

7

4

3

 

3

RC&M

7

1

3

3

4

TATA STEEL

6

2

 

4

5

RELIANCE BROADCAST

5

 

3

2

6

DUN & BRADSTREET

4

4

 

 

7

OGILVY

4

1

 

3

8

GROUP M

4

 

3

1

9

AYURVET

3

2

 

1

10

TATA MOTORS

3

 

2

1

11

CANDID MARKETING

2

1

1

 

12

ITC

2

1

 

1

 

FUTURE LEARNING

2

1

 

1

13

ULTRATECH

2

 

1

1

14

DBB MUDRA

1

1

 

 

15

PUBLICIS CAPITAL

1

1

 

 

16

HLL PPT

1

1

 

 

17

ING LIFE INSURANCE

1

1

 

 

18

GRAM VAANI

1

 

1

 

19

JWT

1

 

1

 

20

ICICI BANK

1

 

1

 

21

MART

1

 

1

 

22

J K LAKSHMI CEMENT

1

 

 

1

23

RSR LEMON MEDIA

1

 

 

1

24

NOVARTIS

1

 

 

1

 

TOTAL

78

25

29

24

 

The main sponsor of this event was SREI Sahaj E Village Limited. Reliance Broadcast and Tata Steel were associate sponsors.

 

Mr. Pradeep Kashyap, President, RMAI, in his opening note welcomed all participants and requested to present their case studies one by one.

 

After the presentations, the award ceremony started at 7pm. Mr. Hemant Kanoria, Chairman of SREI Infrastructure, in his speech, informed that Sahaj E-Village Limited was formed 5 years ago as SREI got an opportunity of creating a new initiative. He also said that they focus in creating entrepreneurs in villages who will become job seekers and will in long run become job creators.

 

Mr. S Sivakumar was awarded for “Recognition of Leadership Role in Rural Marketing”. He in his speech, informed that he came from Urban and stayed in Rural, and now would not like to go back. He informed that in rural it is about how you create a business model, if you expect that rural people will pay for everything you are delivering as a product or service, the pay back period will be longer.

 

The award ceremony closed at 9 pm followed by a cocktail dinner, which proved as an interaction platform for all the professionals present in the ceremony. Mr. Sanjeev Shukla, Secretary, RMAI thanked the sponsors and everybody present for making the event a huge success.

 

Click Here to view the list of winner.

 

Or, contact
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

Roundtable on “Lessons to be learnt from Regional Brands for Rural Marketing”

Program Date: December 4th, 2012
Venue: India International Centre, New Delhi

 

Click Here for more details.

contact
Ms. Dipika Sengupta
email: dipika@rmai.in
Mobile : 9910023628

 

6th Annual Ayurvet RMAI Awards for Best Summer Project in Rural Marketing

"As compared to 52 entries last year, 84 entries were received this year from top B-schools across the country"

SP Jain Institute of Management and Research (SPJIMR) and IIM Rohtak bagged the top three prizes at the 6th edition of Ayurvet RMAI Awards for Best Summer Projects in Rural Marketing, organised by the Rural Marketing Association of India (RMAI) in New Delhi on September 27, 2012 at India International Centre.

Ranjana Dobal of SPJIMR won the first prize, while Santosh Kumar Gupta and Pranit Upadhyay of IIM Rohtak grabbed the second and the third prizes, respectively. 

Speaking at the event, president Mr. Pradeep Kashyap emphasized that the main objective of appreciation of these summer projects is to create interest among students for seeking career in rural marketing.

Compared with 52 entries last year, 84 entries were received this year from B-schools such as IIM Ahmedabad, IIM Bangalore, IIM Rohtak, IIM Kozhikode, IIM Lucknow, IIM Shillong, SP Jain Institute of Management and Research, and MICA.

Ranjana Dobal made a presentation titled, Value chain intervention-Self-sustainable Business Models. Santosh Kumar Gupta’s work was on rural electrification. Pranit Upadhyay presented his report on ‘A study on Rural Marketing and Distribution in India.’

The other top seven participants who presented their reports were Sunil Singh (IIM Lucknow) on ‘Samrudh Krishi-IT Lead Advisory Service for Grape Farmers’ by Rallis, Padma N (IIM Indore) on ‘Developing business model for pulses co-operative’, Radhika Nijhawan (IIFT Delhi) on ‘Operation Nano-Van Operation in Rural Maharashtra’, Mayank Khulbe (IIM Lucknow) on ‘Developing the market strategies for ramping up sales volumes of research wheat in Bareilly region’, Ratin Duggal (IIFT Delhi) on ‘A study on FMCG company distributor’s best practices in lower POP group market’, Peeyush Somwanshi (IIM Kozhikode) on ‘Enhancing returns from low-utility towers’ and Shreya Srinath (SPJIMR) on ‘To build a sustainable model for mitigation environmental degradation in the Sundarbans. Shreya presented the project report on behalf of her team that included Abhishek Kar, Abir Majumdar, Anshuman Roy Chowdhary and Purbayan Sanyal. 
 
The competition was judged by an eminent jury comprising of Mr. R V  Rajan, Chairman – Anugrah Madison Adveritsing and Founder Member of RMAI; Mr. Sanjeev Shukla, General Manager, Hero Motocorp and Prof Chander Sabharwal, Professor at Institute of Management Technology(IMT) and Managing Director of Corp Health Products Ltd.

Out of the 84 participants, the top 10 entries were invited at the Indian International Centre where all these participants presented their reports. 

The title sponsor of the event was Crompton Greaves and the trophy sponsor was Ayurvet Limited. MBA Universe.com and Exchange4Media were the media partners for the event.  

 

Pradeep Kashyap re-elected as President of RMAI

At the Seventh Annual General Meeting of Rural Marketing Association of India (RMAI) held in Delhi on 10th of July, 2012, Pradeep Kashyap, CEO of MART, Delhi was re-elected President for the year 2012-13. Sanjay Kaul, CEO of Impact Communications is the Vice President and Sanjeev Shukla, GM, Rural Vertical, Hero Motocorp Ltd is the Secretary and Raj Kumar Jha, National Creative Director, Ogilvy Outreach is the Treasurer.

Other Executive Committee members elected include Himanshu Shah, SOI Live Marketing Events, Mumbai; Atul Mandale, Maadhyam, Mumbai; B Chakrabarti, Crompton Greaves, Mumbai; Dr. Kalra, Ayurvet, Delhi; Punit Chadha, Maruti Ltd, Delhi and Shailesh Naik, ITC, Secunderabad.

Speaking at the AGM, Mr. Kashyap said that the relevance of RMAI has gone up significantly because the Rural market has emerged as the single largest segment of the Indian Market. He stressed that the association will initiate a drive to increase the Corporate membership from 54 at present to 75 by the end of the year.

RMAI also proposes to set up an ethics committee to look after the welfare of field workers in the Industry.

 

Role of IT in Rural India

Program Date: May 8th, 2012
Venue: New Delhi

Click Here for more details.

 

RMAI presents seminar on media "Beyond Metros"

Program Date: 18th - 19th January, 2012
Venue: Gurgaon

Click Here for more details.

 

RMAI 5th Edition of Annual Awards for Summer Projects 2011 in Rural Marketing

Program Date: 28th September, 2011
Venue: India International Centre 40, Lodhi Estate (Off Lodhi Road, Opposite India Habitat Centre) New Delhi 110003.

Click Here for more details.

 

Rural Immersion Program 2011

Program Date: 6th - 7th September, 2011
Venue: India International Centre 40, Lodhi Estate (Off Lodhi Road, Opposite India Habitat Centre) New Delhi 110003.

Click Here for more details.

 

RMAI Corporate Awards 2010

Last Date of Submitting Entries: 11th October, 2010
Award Ceremony: 26th November, 2010
Venue: PHD Chamber of Commerce & Industry, New Delhi

Click Here for more details.

 

FMCG Rural Immersion Programme

Award Ceremony: 17th - 19th January, 2011
Venue: Pune

Click Here for more details.

           
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