SOI Live Marketing & Events
Ms. Mistry is a veteran in the IMC (Integrated marketing communications), Events & Activation Industry in Rural & Urban domain. She has an experience of working with more than 100 prominent brands for various objectives in the Geography spreading from East to South and from West to North in India. She was the key team person in pioneering for the first time in India “MIT” Market Impact Team format for various needs in SMD (Sales, Marketing & Distribution).
She is a great leader, strategist, perfectionist with the highest work and business ethic qualities due to which she has climbed the ladder of becoming the Director of SOI Live Marketing & Events in a span of 15 years.
While not working, Heena is an early riser, fitness lover, pro-active person; she loves exercising, running and doing Yoga. She also runs an NGO for underprivileged children from the last seven years and gives them free education. She believes that “Education is a child’s gateway to a bright future.”