Mr. Rego is currently working as Marketing Head for Ajmal Group of Companies, which he joined from September 2010. Currently he is based out of Dubai and overlooks marketing operations of Ajmal perfumes across the regions of its retail presence.

Before joining Ajmal Group, Mr. Rego was serving as COO at IBD India, an integrated brand development division of Percept-Hakuhodo, which offers creative solutions across the entire communication spectrum.

He had started his career in 1992 with an ad agency called Pressman Advertising. Since then, he has worked with agencies such as RK Swamy BBDO for six years, Publicis Ambience and PerceptH. Later, he joined Linterland, a division of Lintas, as Zonal Manager in Mumbai for a year, before joining Perspectrum Consultancy in 2005. Rego helped to start the integrated marketing communication division along with the senior management of the Percept Group.