Upcoming Events

 

 

RMAI “Rural Marketing Association of India” and Ayurvet Limited brings to you “The 10th Annual Ayurvet RMAI Awards for Best Summer Projects In Rural Marketing”

 

With a view to recognize rural initiatives in the academic domain, which have enhanced understanding of various phenomenon in the market place, RMAI has instituted, annual awards for summer project specifically for management students. The earlier eight editions have been widely successful with participations from prestigious managementinstitutes like IIM (Ahmedabad, Lucknow, Calcutta, Bangalore), FMS, Delhi, IIFT, Delhi, XLRI, Jamshedpur, IRMA, Anand, to name a few. Summer training is an integral part of any MBA curriculum in the country and all students undergo training of 8-10 weeks with an industrial, business or service organizations by taking up a study project. It serves as a direct exposure for students to an organization and its ways of functioning during course work. This initiative will collate the works carried out in rural arena under this arrangement and identify the distinctive studies to confer due recognition to the trainee.

 

Eligible Entries

  • Summer Project in Marketing Domain carried out as part of full time PGDA/MBA/Bachelor Course Work
  • Any Project focused on Emerging Markets with
    • Functional areas including but not restricted to functional areas HR, Marketing, Finance, Supply Chain or
    • Sectors – Agri Business / Healthcare / Information Technology / Consumer Goods etc are encouraged to apply
  • Duration of Summer Project should be minimum one month.
  • Project should be based principally on Primary Data (to support the logic students can use secondary data but from reliance sources).
  • Unit of Analysis should be in emerging markets – Consumer or other entities in the value chain catering to the emerging market consumers

 

Rules and Regulations

  • Entries can be submitted by Individual Students / Group
  • Entry Format : Any Format for eg. Powerpoint, pdf, Word file will do.
  • All entries has to be approved by the Faculty Member (mandatory)
  • The deadline for submission is 15th July, 2016

 

Details of awards

  • Gold: A Trophy and a Cash award for Rs 50,000
  • Silver: A Trophy and a Cash award for Rs 30,000
  • Bronze: A Trophy and a Cash award for Rs 20,000
  • Trophy for Top 10.
  • Project work should represent original work
  • Results, selection of 10 best entries will be declared by second week of September 2016
  • Ten best entries will be called for presentation to Delhi or Mumbai (Event location to be decided yet). (Lodging, Boarding cost to be borne by the students)
  • All the entries will be given participation certificate
  • All participant and faculty members can come and attend the final presentation in Delhi.
  • Special note to Top 10 Winners
    1. All intimated Top 10 winners will have to come to Mumbai or Delhi (Venue not finalized yet) to present their case study and receive their award.
    2. If any student does not get approval from the Corporate to present their case study (Top 10 entries), the runner up will be given the chance to present.
    3. The cash prize will not be given to students falling in Top 3 cash award winning slot, if he/she does not turn up at the last moment for presenting their case study.

 

Jurys for the Event

  • Adarsh Sharma – EVP (Sales) at Dabur India
  • Amal Bhattacharya – Retired Marketing Professional from Amul India
  • Dr. Anup Kalra – Executive Director at Ayurvet Ltd
  • Biswabaran CHAKRABARTI - Vice President - Brand & Channel Management at Crompton Greaves Consumer Electricals Limited
  • Puneet Vidyarthi, Head Rural business & Digital Innovations at JCB India
  • Punit Chadha, General Manager & Divisional Head - Rural & Commercial at Maruti Suzuki India Ltd
  • Sanjay Panigrahi, President- Rurban and Special Projects, Pidilite Industries Ltd
  • Sharad Agarwal , Chief Executive Officer, Hindustan Latex Family Planning Promotion Trust
  • Siddhartha Choudhary, Ex- Head Global Marketing at WaterHealth International
  • Venkat Ram Vasantavada, President -Agribusiness, Deepak Fertilisers and Petrochemical corporation Ltd.

 

Co-ordinators: (Ms. Sugandha Mate – sugandha@rmai.in – 9958684673) or
(Dipika Sengupta – dipika@rmai.in – 9910023628)


Connect us: Flame Students Award: https://www.facebook.com/Flame-Students-Award-922436681112657/

 

 


 

 

 

9th Annual Rural Marketing: Forum: The Era of Digitalisation


26-27 May 2016 | Mumbai, India


Riding the wave of Digital India, revolutionising strategies for accessing, engaging and branding into the rural markets to achieve optimal business outcomes


Capture opportunities in rural business brought by the development of Digital India


Utilise real-time insights to customise your products offering and promotions, optimize your communication and engagement and increase your brand awareness and customer loyalty through the use of new technologies in your rural business strategies.


Through sharing of tested and proved strategies using case studies and through our expert speakers’ experiences, the 9th Annual Rural Marketing Forum will have a focus on how the development of Digital India will capture new opportunities in rural business.


The forum features a mini workshop on “Effective Digital and Mobile Strategies – Ideas, Activation and Customised Communication” which will be conducted by Dr. Syed Kazi, Deputy Director – Strategy, Governance & Policy of Digital Empowerment Foundation.


Rural Marketing Association of India is the Knowledge Partner for this Forum. Members of RMAI will be entitled to a 10% discount upon registration with Ms. Sharon.


For further enquiries or to get a copy of the event brochure, please contact Sharon at SharonC@marcusevanskl.com or call +603 2723 6757.

 


 

Flame Awards Asia 2016

 

 

Rural Marketing Association of India (RMAI) has announced the 7th edition of Flame Awards Asia 2016, to honor and celebrate the best of the best in rural marketing.


This year, Flame Awards Asia 2016 is inviting entries from India and Asian countries


Commenting on this development Sanjay Kaul, President RMAI said, “There are tremendous similarities in rural markets of India and our immediate subcontinent, especially SAARC countries. Flame Awards Asia 2016 would be an ideal platform and opportunity to showcase, learn and share some of the best rural marketing practices across this region. ‘’


RMAI has also announced the jury for Flame Awards Asia. Brand custodians, marketers, media / advertising professionals and domain experts in rural marketing from India and Asia pacific will judge the entries in three stage judging process.


Mr. S Sivakumar, CEO ITC is the jury chair for Flame Awards Asia. Click here for the rest of the Jury : http://flameawards.com/jury.php


The awards presentation ceremony will be held at Vivanta by Taj, New Delhi.


Concurrent to theses awards RMAI is hosting one day conference, Digital dot Rural to bring together the most forward-thinking marketers, innovators, entrepreneurs and technology players to explore new solutions to access rural markets and means to deliver rich consumer experience. The programme gamut of Digital dot Rural will mainly focus on Mobile Marketing, Social Media and e-commerce.


For more details visit www.flameawards.com

 


 

RMAI AGM

 

RMAI AGM is scheduled to be held on 7th of August, 2015 at Lecture Room No. 1, Annexe, India International Centre, 40, Max Mueller Marg, New Delhi – 110 003 starting at 1 pm with lunch. (Only RMAI members are invited)

 

AGM will be followed by following activities :

  1. Launch of “Flame Awards Case Study Compilation”
  2. Farewell ceremony of Past president Mr. Pradeep Kashyap

9th Annual Ayurvet RMAI Awards for best Summer Project in Rural Marketing 2015

RMAI “Rural Marketing Association of India” and Ayurvet Limited brings to you “The 9th Annual Ayurvet RMAI Awards for Best Summer Projects In Rural Marketing”


With a view to recognize rural initiatives in the academic domain, which have enhanced understanding of various phenomenon in the market place, RMAI has instituted, annual awards for summer project specifically for management students. The earlier eight editions have been widely successful with participations from prestigious management institutes like IIM (Ahmedabad, Lucknow, Calcutta, Bangalore), FMS, Delhi, IIFT, Delhi, XLRI, Jamshedpur, IRMA, Anand, to name a few. Summer training is an integral part of any MBA curriculum in the country and all students undergo training of 8-10 weeks with an industrial, business or service organizations by taking up a study project. It serves as a direct exposure for students to an organization and its ways of functioning during course work. This initiative will collate the works carried out in rural arena under this arrangement and identify the distinctive studies to confer due recognition to the trainee.


For more details visit : http://studentsaward.flameawards.com/

 

 


 

Dear Friends,

 

Greetings from Rural Marketing Association of India

With pleasure, we announce the entries for RMAI Flame Awards 2014 for Excellence in Rural Marketing & Communications, OPEN.

The reach and influence of Flame Awards has grown exponentially in recent years, these exclusive & most coveted rural awards have got huge spur in participation with every passing year. To further strengthen the credibility of these awards we are bringing for the first time an independent audit firm on board to validate the judging process.

As always, we keenly look forward to your participation.

To know more about Flame Jury & registration logon to www.flameawards.com

Please remember the last date for receiving entries is 15th of January 2015.

For any query / information, you can contact Dipika Sengupta at the RMAI Secretariat on 9910023628 or dipika@rmai.in

Best Wishes,

Govindraj Ethiraj
Flame Awards Committee Chairman
Rural Marketing Association of India

Recent News

For More Information on RMAI Events, Membership, etc.


Please contact Dipika Sengupta – 9999137458 or dipika@rmai.in

 

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Kota Mela

NAUCHANDI MELA

The two-week long festival starts from the day of Dusshera. This festival is famous in Rajasthan for enjoyment and shopping. This festival is organized by the local administration and draws huge crowd from all over Rajasthan. Around 500 stalls are fabricated in a huge ground dedicated to the Dusshera festival. Giant wheels, Merry go rounds are a part of this festival. A Handicraft and cattle fair run parallel to the festival.

Kota Mela
State Location Dates Duration
Rajasthan Kota 9th- 19th Oct 11Days
Visitors Profile
Foot fall Rural Urban
8 Lacs 68% 32%

Sonepur Mela

NAUCHANDI MELA


“Sonepur Mela”- Asia’s fantastic and largest cattle fair is held at Sonepur, on the banks of the River Ganga. The month long fair is held on the full moon day of Kartik and all manners of domestic and farm animals, decorated for the occasion swarm the venue are bought and sold. It is one of the most ancient fairs in India and also steeped in mythology and folklore. During this month long festival, over 10 million people from all over Bihar and neighboring states visit this festival. The mammoth size of the festival makes it marketing heaven for diverse brands.

Sonpur Mela
State Location Dates Duration
Bihar Sonpur 1st Nov to 30 Nov 30Days
Visitors Profile
Foot fall Rural Urban
50Lacs 85% 15%

Kullu Dusshera

SAWAN MELA

Dussehra’s 9 days of festivities begin on the first day of the Hindu month of Ashwin. This is held in honor of Raghunath ji, whose image resides at the Raghunathpura mountain temple. Surrounded by about 200 other important gods hung with elaborate garlands, he looks absolutely splendid. Brahmin and VIP’s take him in a Rath that is first circled. Next there’s a mad scramble as everyone tries to help pull it, since this privilege is considered a symbol of good fortune. Men, women young and old flock to Kullu from surrounding hilltops and states to Kullu Valley to celebrate the festival. Parallel to the festival Distt. Administration celebrates the festival by organising cultural activities. National and International Celebrities perform in this cultural show.


Kullu Mela
State Location Dates Duration
Himachal Pradesh Kullu 17 -25 Oct 9Days
Visitors Profile
Foot fall Rural Urban
5Lacs 60% 40%

Bali Yatra

SAWAN MELA

Kartik Purnima is the day when the famous Baliyatra (voyage to Bali) is celebrated. Ancient Orissa had a glorious maritime tradition in which merchants from Kalinga sailed to distant lands like Java, Sumatra, Indonesia and Srilanka. The merchants, known as Sadhabas, were said to have set out on their voyages after a ritual worship and offerings and prayers by their womenfolk for their safe journey. Therefore, for the Oriyas, this day is a nostalgic remembrance of their seafaring ancestors. To recapitulate this ancient tradition, most port towns observe the elaborate Boita Bandana (worship of boats) ceremony. Invariably fairs and exhibitions are also a part of these celebrations. The most colorful and grand fair is of course held in the silver city of Cuttack. Traders from all over the State flock to Cuttack to participate in the Baliyatra held near the ancient Barabati Fort. This 7 - 9 day event has now become a largest trade fair in Orissa.


Bali Yatra
State Location Dates Duration
Orrisa Gadgadia Ghaat 21st Nov to 1st Dec 11Days
Visitors Profile
Foot fall Rural Urban
50Lacs 55% 45%