Mr. Kaul is the Founder-CEO of Impact Communications, established in 1999 as a mela marketing agency, which has evolved under his stewardship as one of India’s most awarded rural marketing agency.

Sanjay has had a diverse professional experience, spanning over 25 years; in his early years, he worked in the Research division of Tata Economic Consultancy Services & has also headed a BTL vertical at Mudra.

Passionate about promoting the potential of rural markets in the industry, he has been behind some of the award winning last-mile campaigns & flagship initiatives of his clients. He has been instrumental in conceiving some of the path-breaking rural initiatives at GSK, Reckitt Benckiser, Philips and many others.

He has also served as president of the prestigious industry body, Rural Marketing Association of India (RMAI) and remains on its advisory board. CMO Asia has recently awarded him as one of India’s Most Talented Rural Marketing Professionals.

Sanjay is a widely travelled person, when he does not have his working boots on; he loves to spend time travelling to exotic places to experience different cultures.